YOUR
PRODUCT
PRODUCT
Your product title will appear here
Your Item Highlight adds useful context at the moment of comparison.
★★★★★ 128
$00.00
Amazon titles change July 27, 2026
Every character
has a job now.
Amazon is cutting most product titles to 75 characters and adding a searchable 125-character Item Highlight. Make both fields earn the click before an automatic rewrite makes the decisions for you.
Independent service. Not affiliated with Amazon.
Item Name
58 / 75
Field & Fold Linen Sheet Set for Hot Sleepers, Queen, Sand
Clear product + shopper outcome + essentials
Item Highlight
77 / 125
Breathable natural fiber sheets for restful sleep that soften with every wash
Searchable attributes + shopper benefit + product payoff
The character limit is the constraint.
Human judgment makes every word earn its place.
75
characters for titles
125
characters for Item Highlights
14
days to review AI changes
1
chance to make the click
Free 75/125 checker
See what your listing says
at search speed.
Paste your proposed title and Item Highlight. You’ll get live character counts, a search-result preview and a quick message check.
The search shift
Keywords still matter.
Meaning matters more.
Amazon product discovery is evolving beyond exact keyword matching. Modern search increasingly interprets context, use cases and the problem a shopper is trying to solve.
One product. Two ways to search.
Traditional search
powdered peanut butter
Human-centered search
what can I add to smoothies for more protein?
A strong listing gives Amazon—and the shopper—enough context to connect both searches to the same useful product.
Title
Clearly identify the product and its most important differentiator.
Item Highlight
Connect the product to a useful outcome, use case or reason to choose it.
Keywords
Preserve the strongest discovery terms without sacrificing readability.
Human Judgment
Decide which information deserves the limited space—and what does not.
The goal is not fewer keywords. It is more meaning per character.
The new copy problem
Shorter does not automatically mean stronger.
Amazon’s AI can make a title fit. It cannot reliably decide which detail matters most to your shopper, what makes your product different or how to preserve your brand’s point of view.
The Item Highlight is not a drawer for leftover keywords. It is searchable, visible beside your title and built for comparison. That makes it a small field with an unusually important job.
Human-written services
A sharper listing,
not just a shorter one.
Focused new-format edit
Title + Highlight
A human rewrite of the two fields shoppers will see together under Amazon’s new title format.
- 75-character Product Title
- 125-character Item Highlight
- Copy strategy notes + one revision
$75
per ASIN
Request your edit
One revision included. No ranking or sales guarantees.
Conversion copy upgrade
Bullets
A benefit-led rewrite of your existing Amazon bullets to make the product easier to understand, compare and choose.
- Up to five rewritten bullets
- Feature-to-benefit translation
- Clear, natural shopper language
- One revision
$125
per ASIN
Request your revamp
Uses client-supplied product facts and priority keywords.
Complete copy refresh
Complete Package
The complete package: a cohesive title, Item Highlight, five bullets and keyword-informed product description written to tell one clear product story.
- 75-character Product Title
- 125-character Item Highlight
- Up to five rewritten bullets
- Keyword-informed product description, where applicable
- Copy strategy notes + one revision
$200
per ASIN
Request the full edit
A unified rewrite using your supplied product facts and keywords. A+ Content is not included.
Built from the ground up
New Product Launch
Launching something new? Get a complete messaging and copy strategy shaped around your product, category and launch goals.
- Product positioning and message strategy
- Keyword and competitor research options
- Listing copy built from a blank page
- Scope tailored to your launch
Custom quote
Discuss your launch
Final scope, timing and price are confirmed before work begins.
The fixed-price services are focused copy rewrites. Full keyword research, compliance review and complete listing strategy are not included.
What good looks like
Use the second field to add meaning.
Common AI result
Title
Northline Travel Mug, Stainless Steel, Blue, 16 Oz
Item Highlight
Travel Mug, Coffee Cup, Stainless Steel, Commuter Cup, Blue
Repeats the product. Adds little reason to choose it.The human edit
Title 63 / 75
Northline Leakproof Travel Mug with Easy-Clean Lid, 16 Oz, Blue
Item Highlight 85 / 125
Spill-proof stainless steel coffee mug for commuting, road trips, and everyday travel
Preserves category keywords while adding relevant shopper use cases.
Heidi Reed · E-commerce Copywriter
About Heidi
Copy should
earn its place.
“I genuinely love finding the clearest reason someone should choose a product—and expressing it without wasting a word.”
I’m Heidi, an experienced e-commerce copywriter who helps established consumer brands turn complicated product information into clear, persuasive Amazon listings.
I created The 75/125 Edit because Amazon’s shorter format makes thoughtful copy more important, not less. Every character now has to balance discovery, differentiation and the questions real shoppers need answered before they buy.
This focused service gives independent sellers access to experienced human judgment without requiring a full agency engagement. Better listings make shopping easier—and that helps everyone succeed.
Experienced e-commerce copywriter
Human-written recommendations
Clear reasoning, no empty promises
Request an audit
Get your listing ready
before Amazon rewrites it.
Send a quick note about what you’re considering. I’ll reply personally with availability and the best next step.
✓ Human-written
✓ One revision
✓ Clear character counts
FAQ
Before you hand over
the characters.
What changed on Amazon?
According to Amazon’s June 10, 2026 seller announcement, titles in non-media categories must be 75 characters or fewer beginning July 27, 2026. A new searchable Item Highlight provides another 125 characters for materials or recommended use cases.
Why not accept Amazon’s AI recommendation?
You may decide its recommendation works. The $75 Edit gives you a human alternative focused on clarity, differentiation and shopper persuasion before approving a change.
Is this an SEO or keyword-research service?
No. Each service considers the priority keywords you provide, but none includes full keyword research. The work focuses on making your existing product information clearer and more persuasive.
Does the full revamp include the product description?
Yes, where a standard product description is used. The $200 Edit includes a persuasive description that naturally incorporates your supplied priority keywords alongside the title, Item Highlight and up to five bullets. Full keyword research and A+ Content modules are not included.
Why is New Product Launch custom-quoted?
New listings require different levels of research, positioning, copy and launch support. After reviewing your product and goals, I’ll recommend a focused scope and confirm the price before any work begins.
Do you guarantee better rankings or sales?
No. Amazon performance depends on many factors beyond copy. The service provides strategically written copy and clear reasoning, not performance guarantees.